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9 Year Olds Make a Sweet Deal for Their Soft Serve Ice Cream Brand for Dogs


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About:  Ice Pups is an all-natural soft serve ice cream created for your best furry friend, your doggie. Why should we humans have all the delicious frozen fun this summer? Inspired by the founders’ pets, Skittles a multi-pooch and Ruby a labrador, were both having a ruff day when they decided to cheer up and go out for ice cream. A scoop had fallen off the floor and Ice Pups was born. Currently two flavors are being mixed daily with the friendliest ingredients and your dog’s sensitive belly in mind. It will have your pooch howlin’ for Ice Pups’ all organic sweet potato or peanut butter frozen yogurt blends! Look for the duo conducting taste tests around Hoboken to see how their treats hold up. Ice Pups has signed a deal with Shore 2 Please ice cream trucks, a Jersey Shore, NJ novelty ice cream trucks. The ice cream will be sold on seven different trucks’ routes. While you and your are getting a tan on the beach, make sure to get them a pup-sicle.


Industry Size: Pet food is a $91 billion marketplace 


Business Model: Manufacturing and retail (through ice cream trucks)


Competitors: Pooch Creamery, Purina Frosty Paws


Founders: Divya Jehangir (9 years old) and Eliza Grace Herman (9 years old) in 2019