12 Year Old Takes on the $17 Billion
Cosmetic Industry


About:  Beauty In Berries is a vegan-friendly makeup line of organic lipsticks and balms. Kat Laurens plans to take on the makeup industry by using all organic berries picked right from the farm to create an all-natural lip color, taste, and look. Kat is currently building a prototype for a fully autonomous mixing and packaging robot. In June 2019, Kat was invited to tour the Estee Lauder manufacturing facility and headquarters to meet its senior leadership team who are interested in the lip line concept.

Industry Size: Cosmetics is a $17 Billion Dollar Industry

Business Model: Manufacturer and Retailer

Competitors: Too Faced, Lime Crime

Founder: Katherine Laurens (12 years old) in 2019